At ActiveCampaign, I lead demand generation strategy and execution for Postmark, a transactional email service within the ActiveCampaign ecosystem. My role focuses on driving profitable user acquisition and growth through multi-channel digital marketing campaigns.
ActiveCampaign is a leading provider of customer experience automation software, helping businesses connect and engage with their customers through email marketing, marketing automation, CRM, and messaging. Postmark, as part of ActiveCampaign, specializes in delivering transactional emails with industry-leading deliverability and speed.
In my position, I am responsible for developing and implementing comprehensive marketing strategies that drive qualified leads, optimize conversion rates, and maximize return on investment across various digital channels. I work closely with cross-functional teams including product, sales, and creative to ensure alignment of marketing initiatives with business objectives and customer needs.