EVO Payments International
At EVO Payments International, I managed sales and marketing operations for a global payment processing company, focusing on process optimization and performance tracking. My role involved developing and implementing operational strategies to support sales and marketing initiatives across multiple regions.
EVO Payments International is a leading payment technology and services provider, operating in more than 50 markets and supporting more than 150 currencies globally. The company provides a range of payment solutions to merchants, from small businesses to multinational corporations, helping them accept electronic payments securely and efficiently.
As Sales and Marketing Operations Manager, I was responsible for overseeing operational processes, analyzing performance metrics, and implementing improvements to enhance efficiency and effectiveness across the sales and marketing functions. I worked closely with cross-functional teams to ensure alignment of operational initiatives with business objectives.
Key Achievements
- Developed and implemented standardized sales processes across multiple regions, improving efficiency and reducing sales cycle time by 25%
- Created comprehensive reporting dashboards that provided real-time visibility into key performance metrics for executive leadership
- Led the implementation of a new CRM system, including requirements gathering, configuration, and user training, resulting in 90% user adoption
- Established lead management processes that improved lead quality and increased conversion rates by 30%
- Collaborated with marketing team to develop and implement campaign tracking and ROI measurement frameworks
- Managed cross-functional projects to streamline operations and improve collaboration between sales, marketing, and product teams
- Conducted regular analysis of sales performance data to identify trends and opportunities for improvement
- Developed and maintained sales forecasting models that improved accuracy by 35% and supported more effective resource allocation