At Mersive Technologies, I held two positions over a nearly two-year period, progressing from Email Marketing Manager to Demand Generation Manager. Mersive is a leading provider of wireless collaboration solutions that transform the way people work together in meeting rooms and learning spaces.
Mersive's flagship product, Solstice, enables multiple users to simultaneously share content from their devices to the room display, creating a more collaborative and productive meeting environment. The company serves customers across various industries including corporate, education, and government sectors.
During my time at Mersive, I contributed to the company's marketing efforts through strategic email marketing campaigns, digital advertising initiatives, and demand generation strategies aimed at driving qualified leads and supporting the sales team.
Led demand generation efforts through digital advertising and email marketing campaigns for Mersive's wireless collaboration solutions. Responsible for developing and implementing multi-channel marketing strategies to drive qualified leads and support sales objectives.
Managed email marketing strategy and execution, focusing on lead nurturing, customer engagement, and retention campaigns. Responsible for developing and implementing email marketing programs that supported the company's growth objectives.