Mersive Technologies
At Mersive Technologies, I held two positions over a nearly two-year period, progressing from Email Marketing Manager to Demand Generation Manager. Mersive is a leading provider of wireless collaboration solutions that transform the way people work together in meeting rooms and learning spaces.
Mersive's flagship product, Solstice, enables multiple users to simultaneously share content from their devices to the room display, creating a more collaborative and productive meeting environment. The company serves customers across various industries including corporate, education, and government sectors.
During my time at Mersive, I contributed to the company's marketing efforts through strategic email marketing campaigns, digital advertising initiatives, and demand generation strategies aimed at driving qualified leads and supporting the sales team.
Roles at Mersive Technologies
Demand Generation Manager – Digital Advertising and Email Marketing
Led demand generation efforts through digital advertising and email marketing campaigns for Mersive's wireless collaboration solutions. Responsible for developing and implementing multi-channel marketing strategies to drive qualified leads and support sales objectives.
Key Achievements:
- Developed integrated digital advertising strategy across search, display, and social media platforms to drive qualified leads
- Optimized campaign targeting and messaging to improve engagement with key decision-makers in target industries
- Collaborated with sales team to align marketing initiatives with sales objectives and improve lead quality
- Implemented A/B testing framework for digital campaigns, resulting in 25% improvement in click-through rates
- Managed and optimized marketing budget to maximize ROI across channels
Email Marketing Manager
Managed email marketing strategy and execution, focusing on lead nurturing, customer engagement, and retention campaigns. Responsible for developing and implementing email marketing programs that supported the company's growth objectives.
Key Achievements:
- Developed and executed comprehensive email marketing strategy that increased engagement rates by 40%
- Created automated email nurture programs that improved lead-to-opportunity conversion by 35%
- Implemented segmentation strategies that increased email open rates by 25% and click-through rates by 30%
- Collaborated with content team to develop targeted email content for different stages of the buyer's journey
- Managed email marketing calendar and coordinated campaigns with other marketing initiatives